Reviews all about glasgow, including the shops, property & clubbing guide. If its in Glasgow we have a review for it!
There are a small but growing number of individuals and companies who post fake reviews on websites. Luckily it is far from widespread and most of the reviews you read on the internet about a local dentist Glasgow or a hairdresser in Edinburgh are written by genuine people, but there are a handful which are either posted maliciously or for commercial gain.
The first type of fake review is one which has been posted maliciously – these might be commissioned or even written by a competitor in the same type of business to write negative reviews of the product or service you are offering and there have been instances of these on some of the travel websites.
The second is one that has been written for commercial gain. It could be for products that a person is selling on his website or ones that he is linking through to for a pay per click.
It is often easy to spot the fake reviews and discount them, but you do have to be on your guard as there is a danger that someone who has never even seen, let alone used a product, might influence your buying decision.
There is little regulation on this type of subject and it is hard to prove that a review is fake in the first place as many of them are done by people who use fake user names that are easily created.
